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Comprehensive Introduction to Digital Marketing
Welcome to Your Digital Marketing Confidence Journey
Welcome to the course (1:50)
Detailed Introduction to This Course (7:44)
How Will This Course Be Conducted (4:07)
Fundamental Understanding of Marketing
All humans are marketers... its natural
Foundational Pillars of Marketing
The 80/20 rule for marketing
5 non-marketing skills that marketers need
Quizzes & Assignments
The First Five Concepts of Digital Marketing
Digital Marketing Ecosystem! What it is all made up of?
The crucial importance of customer centricity
Hail the King... King Content
The important difference between a strategy and a plan
The Power of Brand... what it means and why is it the ultimate goal
Quizzes & Assignments
Digital Advertising (How Platforms Track People - And Show Them ADs)
Understanding targeting - how FB, Insta, Linkedin, Google, Twitter etc.. all track us
Live Demo of Ad Targeting - Social
Live Demo of Ad Targeting - Search
Live Demo of Ad Targeting - Display
Quizzes & Assignments
Social Media Marketing
Importance of social media marketing
The great challenge of social media today
Creating a powerful social media strategy
All about content pillars, themes and content calendars
How to create a powerful influencer marketing campaign
Social Media Campaigns - Rules for a great campaign
Quizzes & Assignments
Ayalytics & Data - The ugly, the good and the best
Data & Analytics - basics, the good and the waste of time
Creating the analyst mindset
4 areas of data analysis
Creating the Web Analytics Measurement Model
Case studies of good and bad analytics
Google Analytics Introduction - Live Demo
Google Analytics - Custom Reports - Live Demo
Google Analytics - Goals - Live Demo
Google Analytics - Attribution - Live Demo
5 great analyses on Google Analytics
Quizzes & Assignments
Search Engine Optimization (does not cover full technical SEO)
SEO Fundamentals
SEO - Keyword Research
SEO - Website Auditing Tools
SEO - Introduction to Link Building
SEO - Checklist for working with a great partner/freelancer
Quizzes & Assignments
Email & CRM (Customer Retention)
What is a CRM System
Importance of CRM to successful digital marketing campaigns
Building email lists
Planning email campaign
Understanding and planning email automation
Chatbots for customer retention & conversion
The Do's & Don'ts of email newsletter
Quizzes & Assignments
A/B Testing & Constant Improvements
What is A/B Testing
Scenarios for running A/B tests
A/B Testing Use Cases & Tools
Quizzes & Assignments
Apply Your Knowledge Assignments
Comprehensive Digital Marketing Plan
Comprehensive Digital Marketing Project Plan
Bonus - Using Trello & Asana for Project Management
Crucial Decision Making About Next Steps
Final Leg to Ecstacy
1-on-1 Call
Tell me what you learned and felt
Final Comprehensive Summary
Full Summary of The Course
Reviews & Testimonials
Next Actions
Scenarios for running A/B tests
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