Comprehensive Introduction To Digital Marketing


By the end of this course, you will become a totally confident digital marketer. One who is thoughtful, aware, and in control of any digital marketing challenge you face.

Let's dive in and change the course of your life!

About This Course


The world of digital marketing is a fast evolving one... and this is why it seems daunting at first. But marketing in essence is about influencing people's choices. And THAT... has not changed... the mediums through which this influencing takes place are different with digital... but marketing in its core and spirit has never changed.

This course is where you will learn the foundational concepts of marketing and then build on them with a thorough understanding of digital.

And at every critical step along the way, you will have quizzes, and assignments and at the end have a detailed project. Plus you will get the opportunity to book a one-on-one call with me to ensure that we leave no stone unturned to help you succeed!

LET. US. BEGIN


Muhammad Talha - Digital Marketing Trainer and Consultant

About Your Instructor

My name is Muhammad Talha and I help companies and brands make sense of the world of marketing and help them use its power to grow their business.

I have over 16 years of hands on experience and I can help you become an expert digital marketer  who has a firm grip on all aspects of digital... from strategy to analytics to social media to content to email to search to advertising/ppc... so that you become fully equipped to overcome any digital marketing challenge.

I am committed to good leadership and to helping people achieve their best. So I can train you to develop the attitudes, ethics and perspectives you need to be the best version of yourself.

You will become a marketer who will know what needs to be done to execute successful campaigns, how resources need to be deployed to achieve success and how psychology & brain science can be used to improve everthing about your marketing and your life!

Connect with me on social media channels

Linkedin | Instagram | YouTube

Snapshots From Some Recent Events

Strategy & Analytics Training

Digital marketing training at the AstroLabs Dubai (a leading startup incubator in the UAE) where the topic was "Synergizing Marketing Teams Through Strategy & Analytics"

Social Media Marketing Bootcamp

A full day social media marketing training at the Khalifa University (Abu Dhabi) where a group of professionals learned the core skills needed to excel in their social media marketing efforts

Digital Strategy Workshop

Digital strategy and web analytics training for young startup founders at The Cribb (under Innovation 5 Hub in Dubai) where aspiring entreprenuers learned to leverage digital to grow their new businesses

Testimonials

Lana Sulieman


Till this day, I mention all I have learnt from Mr. Talha’s strategies and his way of thinking whenever I am expected to create my own, and to no one’s surprise – everyone is left impressed.

Aya Khader

Talha has always had a special way of communicating information and selling ideas that actually serve the client’s needs. He is always keen on offering marketing strategies that are tailored and customized for every client by analyzing the client’s environment (current and past) as well as that of its’ competitors. This helps create a better understanding on where the client stands and what needs to be done to reach the given objectives.

Mohtab Arabiat

Mohammed Imtiaz is a great storyteller. He is capable of triggering the curiosity of his audience and getting them to think about marketing challenges on a deeper level. He brings to the table a wealth of knowledge and experience and does not mind sharing it all with his students.

Julia HĂ¼ttemeister

I had the pleasure to be part of a training with Muhammad and I need to say that he is an exceptional teacher! 

Extremely knowledgeable about all social media related topics and always keen to help and share his personal & professional experience. 

I can highly recommend his courses and classes and would always attend his events again. It is extremely rare to find great instructors who are knowledgeable as Muhammad and exceed my all my expectations.

Muhammad Mumtaz

Last year, I had marketing strategy session with Mr. Talha. It was so good and I learned so many things about how to make marketing campaign, what things you should keep in mind while creating it and the best thing is how to purify your ideas. I always thought that its a very difficult thing to create a marketing campaign and set a proper goal but Mr. Talha cleared so many things and now it looks not that difficult.

Prima Rose Anto

I had the pleasure of attending a session by Mr. Talha in February 2020 as part of a digital marketing bootcamp by Astrolabs. He coached us on social media marketing. At the time of attending the session, I was in charge of marketing for a leading IT firm in the UAE and his coaching definitely gave me an edge in my future campaigns. 

What really stood out to me was the post session catch-up conversation that I had with Mr. Talha, during which, his passion and expertise in the field was clearly evident. In my opinion, Mr. Talha is someone who has mastered the art and science of social media marketing and his content always speaks volumes! 

Mahmoud Hisham

My name is Mahmoud Hisham, I am one of the lucky ones that got the chance to attend Al Ain University training course that was conducted by Mr. Talha.

The training was superb and I genuinely enjoyed every moment of it. The material was very interesting and the discussions were truly inspiring. I particularly enjoyed the visual illustrations, which made the content easily understandable.

Working together on our previous campaign gave you great understanding of our capabilities which took this experience to a completely new level. You have done a wonderful job and I honestly appreciate your efforts. I will surely recommend this training to all my colleagues and friends. I, myself, would love to attend future training organized or featured by you.

Adel Saeed Al Jabri

Part of my key responsibilities is to work with partners and stakeholders in creating complex joint marketing plans. Before meeting Talha, this was something that sometimes made me feel somewhat inferior in the discussions. However after taking an intensive course in digital marketing, Talha really helped me understand the intricacies of advanced digital marketing tools, the effectiveness of good key messaging and CTA, evaluating ROI and overall judging the value of a great campaign over a bad one. I am now much more confident in my perspective and knowledge when working on or challenging the same marketing plans that once made me feel so unsure of myself at the negotiating table.

Clients I have Served

Department of Community Development

Department of Community Development

Nestle Professional

Nestle Professional

First Abu Dhabi Bank

First Abu Dhabi Bank

Majid Al Futtaim

Majid Al Futtaim

Philip Morris International

Philip Morris International

Dubai Taxi Corporation

Dubai Taxi Corporation

Astrolabs Dubai

Astrolabs Dubai

Department of Education & Knowledge

Department of Education & Knowledge

Al Ain University

Al Ain University

Course Curriculum

  Welcome to Your Digital Marketing Confidence Journey
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  Fundamental Understanding of Marketing
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  The First Five Concepts of Digital Marketing
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  Digital Advertising (How Platforms Track People - And Show Them ADs)
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  Social Media Marketing
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  Ayalytics & Data - The ugly, the good and the best
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  Search Engine Optimization (does not cover full technical SEO)
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  Email & CRM (Customer Retention)
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  A/B Testing & Constant Improvements
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  Apply Your Knowledge Assignments
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  Final Leg to Ecstacy
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  Final Comprehensive Summary
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